Sellers
How to take the risk out of selling your upscale property?
Keep in mind that buyers who can afford your home lead busy lives like you and look for a hassle-free sale.
No house can be too clean, too updated, too freshly painted for today buyers
Avoid costly mistakes. Here are 7 common pitfalls to avoid.
1-Underestimating the competition. Before you list your home we’ll give you an “armchair tour” of comparable properties for sale in your price range. We will share our expert observations on how each house compare to yours and your house stand out features.
2-Overestimating the value. Together, using our heads, not our hearts, we will help you position the right price. By avoiding the overpricing, and the repeated price reductions, we avoid showing the house as a distressed property.
3-Relying only on location. Homes need to look magazine-perfect. We will help you achieve this look. Our decorators and consultants are readily available. We will point to you what and how to repair, fix-up or polish like never before. We also have a list of qualify, licensed contractors with a magnificent proven record.
4-Over improving or over individualizing. A very individualized, with strong, personalized decorations won’t sell in today’s market. Neither will a handyman’s special. Remember; buyer may mentally calculate how much it will cost to remove the customizing details that cost you a fortune to put in.
5-Making your own marketing decisions. The marketing plan needs to reach out to the right potential buyers. It is crucial that you live the decisions to us, the experts, It is our business to know what will work best. We offer a first class marketing campaign which requires careful advance planning to allow time for reserving advertising space, brochure production, special events, mass mailing, web placement and open houses.
6-Playing hard to get. No property sells sight unseen. The house needs to be exposed. We will work with you on schedules, details like security systems, pets, screening buyers and previews from Realtors.
7-Being inflexible. You have an unique home and, you are looking for an unique buyer. That buyer will also have special needs and concerns. Our negotiating skills, common sense and absolute discretion are our hallmarks. We emphasize personal service.
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